An introduction to our coursework

To start off our coursework, we looked at the different kinds of research that we would have to conduct to get a clear idea about our target audience and the openings of our film genre. We looked at the two types of research; primary and secondary. We identified what kind of questions we would ask, how we would obtain the research and why we would have to get this research. We decided on two types of research: a questionnaire and a focus group/interviews. By creating a questionnaire we will be able to identify the demographics of our target audience and what they expect in the openings of our chosen genre. Both closed and open questions will be used in our questionnaire to get an idea of who our target audience is and what there opinions of our genre are. Our focus group and interviews will allow us to get a more detailed view of the opinions of our target audience, what they prefer and what they do not like, as well as what they think we should include. By the end of the lesson we decided on the genre of the opening of our film, we decided to create the opening to a teen romantic-comedy film.